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Rodney Wayne

Industry Icon

We sat down with Rodney Wayne, an icon of New Zealand hairdressing, to hear his perspective on the evolution of the industry and the experiences that have shaped his remarkable career.

With decades of influence behind him, Rodney shares his insights on creativity, education, and the future of hairdressing in New Zealand.

Looking back across your career, what stands out as a defining moment that shaped not only your journey, but the direction of hairdressing in New Zealand?

I began my hairdressing career in Australia and Vidal Sassoon became famous, which was a defining time for me.  That experience shaped my approach and ultimately influenced the direction I took in New Zealand – focusing on modern beautiful, and fashion forward hairstyling.

The industry has evolved dramatically over the years, what are the most significant changes you have witnessed, both creatively and commercially?

In my early years, the permanent wave was extremely fashionable and popular.  Over time, it has shifted toward a more natural look, with a strong focus on beautiful colouring and refined shape.

Rodney Wayne has become synonymous with New Zealand hairdressing. What do you believe has been the key to its enduring success and relevance?

The key to our success has been our ongoing investment in training.  This includes not only developing strong hairdressing skills but also embedding the systems and standards that are part of the Rodney Wayne system.  

 

Every era has its breakthroughs—what would you say has been one of the most impactful shifts in hairdressing (a technique, tool, or movement) that changed the way we work behind the chair? 

Traditional tools like the hood hairdryer are rarely used today.   The introduction and evolution of tools such as blow dryers, irons and brush types that have completely transformed the way we create and style beautiful hair.

 

How has the role of the hairdresser transformed over time—from technician to creative, educator, and brand in their own right?

Techniques are constantly evolving, which makes continuous training at all levels essential. Today’s hairdresser is not only a technician, but also a creative and an educator.

 

What are your thoughts on the current state of hairdressing education and training in New Zealand?

Where do you see opportunities for growth or change? 

One of the biggest challenges we face today is the training of apprentices.

Many salons are no longer taking on apprentices and without developing the next generation – the future of the industry becomes uncertain. There is real opportunity with nurturing new talent.

 

Mentorship has always been central to this industry. What has it meant to you personally, and how have you approached nurturing the next generation?

Mentorship has always been incredibly important to me.  When I was overseeing multiple salons, I personally made a point of working in each one, regularly leading by example, training, and encouraging the team.

And that is certainly the approach I believe is key to nurture the next generation.

 

Looking ahead, what do you believe the future of hairdressing in New Zealand will look like—both in terms of creativity and the way businesses operate?

As mentioned, the future of the industry relies on continuing to train young people both in the foundational skills and creatively. This is essential to ensure businesses can continue to grow and succeed.

 

After such an influential career, what continues to inspire you, and what legacy do you hope to leave within the industry?

What continues to inspire me is that we are part of an industry that helps people look and feel wonderful. The legacy I hope to leave is that I played a role in training and supporting many hairdressers in New Zealand.

Rodney Wayne Campaign 2026

Jaimee Smith

AHFA NZ Hairdresser of the Year Winner 2026

A huge congratulations to Jaimee Smith on taking out NZ Hairdresser of the Year 2026 at the Australian Hair Fashion Awards in Sydney this weekend.

This incredible achievement is a true reflection of Jaimee’s dedication, creativity, and unwavering commitment to her craft. To be recognised on such a prestigious international stage is no small feat, and this win firmly cements her as one of New Zealand’s leading talents in the industry.

We caught up with Jaimee to talk about her win, her award-winning collection, and what this moment means to her as she looks ahead to what’s next.

Winning NZ Hairdresser of the Year at the Australian Hair Fashion Awards is a huge achievement—what was going through your mind in that moment when your name was announced?
Oh gosh—sadly I couldn’t actually attend the awards. I didn’t, for the life of me, think I’d ever win it, and just being named a finalist was already an absolute highlight! So I was sitting in bed, live streaming it—but I wasn’t even refreshing the page. My daughter was on a flight from China and FaceTimed me to say I’d won. I was like, “No I haven’t—my section hasn’t been announced yet!” So I didn’t even get to send my speech over to Mikaela to read out. Total chaos!

Your winning collection clearly resonated with the judges—can you talk us through the inspiration behind it and what story you wanted to tell?
I love strong lines, I love shape, and I love working with Afro hair because you can create the most insane forms and structure. I wanted a classic black-and-white feel. Working with small budgets means you have to get creative with what’s affordable, without massive production—so that makes it feel even more incredible considering the financial restraints.

What were some of the biggest challenges you faced while creating this collection, and how did you push through them?
Nothing major, really. As I mentioned, you always have a dream scenario for how you’d love to shoot a collection, so finances are always a challenge. But having shot with Jock before, he’s great—very straight up, no mucking around, and tells you how it is. WE GOT THE SHOT.

How has this win impacted the way you see yourself as an artist and your place within the industry?
I’m definitely someone who just ticks away in the background—never one to blow my own trumpet. I love my creative flair, and there are times I wonder, where the hell did that idea come from?! I work well under pressure, and creating and cutting each shape on the day was such a rush—but it all fell into place so easily. I had no expectations, so I just had fun. I cut each shape with clippers—it’s my all-time favourite. I’ve been around for years and had an incredible career. I’ve stepped back at times to focus on my family, but you just never know when I’ll pop my head up to say, “I’m still here!”

Now that you’ve reached this milestone, what’s next for you—are there new directions, projects, or goals you’re excited to explore?
Yes—new projects for sure. Seeking lifestyle balance is my main focus. I’ve created a beautiful boutique salon space at home, and I’m very lucky to be surrounded by a stunning piece of land in Wānaka—the outlook is incredible. Creating a high-end space of calm and tranquillity is really exciting, and I can’t wait to sink into this slower, more considered way of working. I’m also open to more creative styling opportunities, so we’ll see what happens from here!

Industry Collective Awards 2026 coming

August 29th 2026

The Industry Collective Awards celebrate excellence, innovation and creativity within the New Zealand hairdressing industry. These awards recognise professionals who are shaping the future of hair through technical skill, artistic vision and contemporary relevance.

Congratulations Jaimee Smith

AHFA

NZ Hairdresser of the Year Winner 2026

A huge congratulations to Jaimee Smith on taking out NZ Hairdresser of the Year 2026 at the Australian Hair Fashion Awards in Sydney this weekend.

This incredible achievement is a true reflection of Jaimee’s dedication, creativity, and unwavering commitment to her craft. To be recognised on such a prestigious international stage is no small feat, and this win firmly cements her as one of New Zealand’s leading forces in the industry.

Your work continues to inspire not only your peers but the next generation of hairdressers coming through. We’re proud to celebrate this milestone with you and can’t wait to see what you do next.

Congratulations again, Jaimee — so well deserved.

Congratulations Sara Allsop AHFA Finalist 2026

We are proud to annouce Sara is a finalist in the Australian Hair and Fashion Awards 2026 in the following categories.

NZ Hairdresser of the Year

Mens Fashion Hairdresser of the Year

Educator of the Year

Editorial Stylist of the Year

Thank you…

we are Stoked!

We are honoured to be named a WINNERS in the 2025 AHIA Business Awards – Best Education Organisation category. This recognition reflects the innovation & dedication of Industry Collective and the incredible support from you, our community. Thank you for believing in our mission and helping us continue to make a difference through meaningful education. Sara, Mana & Jock

Mana Dave
Jock Robson

Celebrating Excellence…

We are proud to share that Sara Allsop has been named a finalist in the AHIA Educator of the Year (Individual) category. This honour highlights Sara’s ability, passion, dedication, and outstanding contribution to hairdressing as a whole . Thank you to everyone who continues to support and inspire her journey.