Will has been in the hairdressing industry for nearly six years, including the past three at ASC Salon in Parnell. Raised on Auckland’s North Shore, he never initially saw hairdressing as his path. That changed at 15, when he took on a part-time role as a salon assistant while still at school.

Within weeks, he found himself completely immersed in the craft. Experiencing life behind the chair — and seeing how even a simple haircut could uplift someone — sparked a genuine passion early on. It’s a feeling that has stayed with him ever since and continues to shape his approach to the industry today.

Looking back, what’s the most valuable lesson you learned during your training?

Making mistakes is what makes you better. I remember getting frustrated with my progress at times and feeling like I wasn’t improving fast enough. But looking back, those tougher moments were where the most growth happened. Every mistake teaches you something technically and mentally and learning not to be too hard on myself was probably the biggest lesson I’ve taken from my training.

Can you share one or two standout moments in your career so far that really shaped you as a stylist?

Graduating and completing my qualification was incredibly gratifying. After years of training, long days, and constant learning, it felt amazing to know the hard work had paid off and it just made me want to keep going and keep learning. Another moment was being part of the Zambesi show at New Zealand fashion week in 2023. It was my first time in an environment like that fast-paced, creative, and collaborative and it was so inspiring. Being surrounded by so many different creatives pushed me to think differently and elevate my work.

Where do you go for inspiration—social media, fashion, mentors, or something else?

Social media is definitely a big one there’s so much creativity at your fingertips. But honestly, I find a lot of inspiration in everyday life. Friends, family, people walking down the street I’m always observing different looks, styles, and how people express themselves. Inspiration isn’t just online it’s everywhere.

How do you keep learning and improving your skills while working full time?

Social media is amazing for ongoing learning there’s so much educational content available now. But I think the biggest thing is keeping conversations open in the salon. My coworkers and I are constantly sharing ideas, techniques, and trends. There’s a real wealth of knowledge in the people I work with, and I feel very lucky to learn from them every day. That collaborative environment keeps you growing without even realising it.

Do you have a “dream” project, collaboration, or client you’d love to work with?

I’m always really inspired by the work that Matt Benns creates, especially his collaborations with Charli XCX. The hair always feels effortless but intentional cool, and completely aligned with her image and the cultural moment. It’s a great example of how hair can elevate an artist’s identity without overpowering it. Being part of creative projects at that level one day where hair contributes to shaping a wider visual story would be amazing.

What advice would you give to someone just starting out in the hair industry?

If you go through your training believing in yourself, staying open to learning, and trusting the process, it changes everything. A positive mindset doesn’t mean it’s always easy it just means choosing to see challenges as opportunities to improve rather than setbacks. It’s also important to lean on the people around you. Your employers, coworkers, and mentors have all been where you are, and there’s so much value in asking questions and accepting support. It’s okay to make mistakes that’s how you grow. Stay curious, soak in as much as you can, and remember that confidence comes with time and consistency.